Survey highlights Nordic green consumers

A majority of Nordic consumers check on products' environmental performance and recognise the Nordic Swan regional ecolabel, according to a survey by the scheme's secretariat. The results help to explain the strong sales performance of ecolabelled products in Scandinavian markets revealed earlier this year (EED 12/05/04). Consumer recognition of Nordic Swan was highest in Sweden at 90% and lowest in Iceland at 50%. Some 84% of Swedish shoppers said they took products' environmental characteristics into account; in Finland, the figure was 82%, and in Norway and Denmark 68%. See press release.

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