Advertising blow for PVC opponents
Dutch sportswear firm Asics has been ordered to stop advertising its products as "PVC-free" following a complaint brought by pro-chlorine lobby group Chlorophiles. The Netherlands advertising authority agreed with Chlorophiles that Asics had not justified its claim that PVC was "harmful". Simply advertising its products as PVC-free also "suggests that PVC is harmful", in conflict with the Netherlands advertising code, the authority said. The PVC industry won a similar ruling from Britain's advertising authorities in 1999 (EED 08/12/99). See Chlorophiles statement.