A new ecolabel to promote reuse and repair was launched in Sweden on Thursday.
The Miljönär label is thought to be the first such scheme in Europe, said a spokeswoman for organiser Avfall Sverige, the Swedish waste management association. The scheme will be funded by municipalities.
The long-term campaign aims to prolong the life of products, helping to reduce waste in line with European and Swedish environmental objectives. But the label will be carried by businesses that extend products’ lives – such as shoe repair or second-hand shops – rather than on products.
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