Costs win over concern for Danish consumers

Statistics office survey finds public growing more sensitive to prices, less to environment

Environmental concern among Danish households appears to be declining as the high cost of a green lifestyle begins to bite, according to the results of an annual survey of "domestic environmental habits" announced yesterday by the national statistics office (DST).

Efforts to economise on the use of water and electricity in particular have become more price-sensitive, DST says. Of the families interviewed in August this year, 47% cited cost as of "great or very great" importance in determining whether they saved water, and 60% said the same of electricity, as against 38% and 52% respectively in 1999.

Environmental considerations were less important than previously: 51% of this year's sample said these were of "great or very great" importance in their consumption of water, as against 56% in 1999; and of electricity, 40% (42% last year). Similar changes in habits were noted when the sample households were asked whether they "always" or "never" bought organic foods.

Follow Up:
DST, tel: +45 39 17 39 17.

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