Commission takes fish to the people

Roving vehicle to tour Europe with responsible consumption message

The European Commission today launched the "first European information campaign on fish", aimed at educating consumers about "responsible consumption" of fish. The Ecu1.7 million campaign is funded from an EU fishery products promotion budget, but it also responds to environmental pressures. Less than a week ago, European fisheries and environment ministers held joint talks on how to deal with the crisis caused in the North Sea by overfishing (ENDS Daily 14 March). The Commission's new campaign aims to lure consumers away from threatened species such as cod by "improving the image" of "less noble" species "such as sardines, mackerel, horse mackerel, herring and sprat". An "enormous roving exhibition vehicle" will tour Europe during 1997, and promotion schemes are planned in the countries with the lowest consumption of fishery products.

Follow Up:
European Commission, tel: +32 2 295 1111.

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