Media "failing to grasp" sustainability issues

Media organisations are failing in their reporting on corporate social responsibility and sustainable development by focusing on dramatic news rather than more serious long-term issues. Based on interviews with over 50 stakeholders and a review of ten years of news coverage, think-tank Sustainability and PR firm Ketchum for UN environment programme have concluded in a new report that the media's potentially vital role in promoting sustainability is rarely matched by performance. The authors have urged media organisations to become more accountable, transparent and trustworthy. See press release.

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