A spokesman for the Norwegian oil industry association (OLF) has called for more "realism and professionalism" and less emotion in media reports on environmental issues. Tor Fjæran, an executive of the state-owned oil giant Statoil, is heading an OLF review of its PR strategy, with an aim to increase industry involvement in environmental debate, Teknisk Ukeblad magazine reports. "Environmental debates based on feelings are the oil industry's biggest challenge," Mr Fjæran told the magazine. See article.
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