Commission vaunts EU ecolabel scheme

Number of labelled products growing fast, manufacturers "reaping the benefits"

The EU ecolabel is flourishing, the European Commission, which runs the scheme, said today. There are now 166 products carrying the EU "flower" label, under 38 licences awarded to 20 manufacturers and one importer, the Commission has revealed. The EU scheme has been widely criticised for its slowness. Denmark switched allegiance to the far more developed Nordic Swan regional label earlier this year, and Ireland has indicated recently that it may develop its own scheme, which could compete with the EU one (ENDS Daily 7 July). In an apparent attempt to retake the public relations initiative, the Commission has given an upbeat assessment of the EU scheme's development and prospects. "Manufacturers and consumers are at last beginning to reap the benefits of the EU ecolabel award scheme," it says. "The very encouraging reactions from manufacturers in recent months show that the dynamics of supply and demand in a free market are working to the advantage of firms applying for the EU ecolabel." Several new EU labels have been awarded in recent months, including the first for detergents and textiles (ENDS Daily 27 May, ENDS Daily 29 April).

Follow Up:
Information on the EU ecolabel scheme is available on the Commission web site at: http://europa.eu.int/en/comm/dg11/ecolabel/index.htm.

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