Greenpeace has announced a deal with a UK retail company that will see the environmental group's name appear on products for the first time in its history. Greenpeace has traditionally avoided commercial links with business to maintain the independence of its campaigning messages. It has now made an exception to promote sales of a range of domestic refrigerators and freezers that employ hydrocarbon refrigerants. Hydrocarbon refrigerants are already being used in 25 million fridges worldwide, according to Greenpeace, but today's announcement marks the first time a UK retailer has begun marketing them. Greenpeace has played a strong role in promoting hydrocarbons as an alternative to hydrofluorocarbon (HFC) refrigerants, which were themselves developed as replacements to ozone-depleting CFC refrigerants now being phased out under the Montreal protocol. The group is campaigning against HFCs because they have strong global warming potentials. Iceland Frozen Foods, launched its "Kyoto" range of domestic equipment today with a pledge to sell only hydrocarbon fridges by the end of 1999. It said the appliances would be marketed at similar prices to conventional equipment, or about one-third cheaper than other hydrocarbon fridges currently available.
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