The world's largest test promotion of biodegradable packaging is proving a success, its organisers have claimed at the project's half-way point. Consumers in Kassel, Germany, are reported to be highly aware of the new materials and keen to use them when the price is competitive with conventional packaging.
Biodegradable packaging currently has negligible sales in Europe despite several attempts at introducing it. The Kassel project is intended to launch a more serious attack on the market, and has backing from the German agriculture ministry plus over 30 companies, including key players in the field such as BASF, Cargill Dow and Novamont.
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