Europe's laundry detergent industry has expressed guarded optimism that it will achieve most of a series of environmental targets set in a 1998 EU voluntary agreement. Environmentalists are continuing to criticise the initiative for lacking ambition.
The agreement includes four goals for achievement in 2001, with a final report due this autumn. Ahead of this, trade association Aise has issued data for 2000, showing significant improvements since 1998. In particular, whereas per capita detergent consumption rose between 1996 and 1998, it had fallen back to 4.6% below the 1996 level by 2000.
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