Producers urge balanced approach to ecolabels

Continually tightening award criteria could end up harming environment, say firms

European regulators responsible for drawing up ecolabel award criteria should resist the urge to continually tighten product standards, or risk losing hidden environmental benefits and alienating manufacturers, a Brussels conference was told yesterday.

"There's this political push to get lower limits, but this can be counterproductive," Silvio Weerens of IBM and ecolabel expert for sector association Eicta told the gathering, organised by EU business association Unice. He called for regulators to employ "more life cycle knowledge and less environmental dogmatism" in developing labels.

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