Consumers slam detergents "greenwash"

EU committee accuses industry of failing to improve products, boycotting ecolabel scheme

Claims by Europe's laundry detergents industry that environmental improvements have been achieved as a result of a five-year voluntary code of conduct are "overstated, unsupported by evidence and indeed unbelievable", a consultative group to the European Commission representing the interests of EU consumers has stated.

Figures on increased packaging, energy and detergent use in some EU countries were quoted by the consumer committee as evidence that the industry's claimed achievements were not substantiated by facts. But Charles Laroche of industry association Aise defended the code, complaining that the committee had looked at countries and factors in isolation rather than the whole picture.

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