Dutch ban on anti-PVC shoe labels overturned

Regional court invokes EU investigation into controversial plastic to reverse advertising authority decision

A regional court in the Netherlands has overturned a ruling by the country's advertising authority forbidding sportswear firm Asics from using a "PVC-free" label on its goods. Campaign group Greenpeace said the verdict proved PVC was a "dirty product that should be eradicated wherever possible".

The Noord-Holland court in Haarlem said Asics was justified in informing potential consumers of the contents of its products given the regulatory interest in PVC at national and EU level. The judgement counters a decision by the advertising authority earlier this year (EED 30/04/03).

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