EU's Flower ecolabel scheme given low marks

EEB flags up concerns over label award criteria, government support, industry boycotts

Environmental group EEB has criticised EU governments and business for failing to commit to Europe's Flower product ecolabelling scheme. In a ten-year assessment ahead of a revision of the scheme planned next year, the NGO calls for more investment and more ambitious ecolabel standards in future.

In its first decade the Flower has clearly not achieved what environmentalists had hoped for, the EEB says. Most of the labels agreed reflect, at best, "mediocre" environmental ambition, it says. And too few companies have applied to use those available.

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