EU detergent industry association Aise has launched a "charter for sustainable cleaning" to encourage companies in the sector to adopt best practices on environmental issues. The initiative will see Aise's "washright" publicity campaign expanded from laundry detergents to several other product groups, including home and industrial cleaning agents.
Speaking at a launch event on Wednesday, European Commission environment department head Catherine Day hailed the new charter as an "important contribution to the process of moving to more sustainable production and consumption".
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