For more than a decade Luigi Meli has been the European household appliance industry’s top lobbyist in Brussels. But listening to the Italian describe his role, you might mistake him for a marketing executive from one of the multinational companies he represents.
He sits in his modern office in a business park outside Brussels’ traditional ‘EU quarter’. “My job is to promote the sector and its positions, not to sell products, but I still place emphasis on achieving a quick ‘time to market’,” Mr Meli says.
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