Consumers’ responsiveness to new labels studied

A study for the European Commission explores options to extend the EU’s energy label for consumer goods to cover other environmental indicators

Consumers are more likely to pay more for products with a better environmental performance if they clearly understand the meaning of the symbols used to show how green these products are, a new EU consultancy study has found.

The study, published on Thursday, was conducted for the European Commission’s energy department. DG Energy wants to known whether it could extend the EU’s existing energy label for consumer products to cover other environmental indicators.

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