It all started in the 1990s, when the regional administration planned to build two waste incinerators. One was due to be located in Capannori, but residents opposed it and started to look into alternatives. Leading the movement was Rossano Ercolini, a primary school teacher later awarded the Goldman Environmental Prize (2013) and now president of environmental group Zero Waste Europe.
Ercolini tells ENDS how he went from blocking the incinerator to signing up 361 European municipalities to the zero waste principles.
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