Firm fined €5m over biodiesel ‘greenwash’

Italian state fuel company Eni has said it may appeal a €5m fine it was ordered to pay by a regulator for ‘greenwashing’ claims in advertising for a biodiesel.

The ruling was made by the country’s competition authority for claims that EniDiesel+, a diesel made with 15% hydrotreated vegetable oil (HVO), mainly derived from palm, was ‘green’. The authority said Eni’s advertising was “particularly deceitful” using the terms “green diesel’, ‘green’ and ‘renewable’ to refer to the HVO component.

In a statement Eni said it was surprised by the ruling and believed the authority’s case was “unsubstantiated” and it was justified in claiming the use of HVO reduced the environmental impact of the fuel.  

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